About

The Firebird Institute of Research in Management (Firebird B-School), located in Coimbatore, Tamil Nadu, is a leading management institute recognized for its strong focus on industry-integrated learning and experiential education. Established under the aegis of the Shiva Texyarn and Bannari Amman Group, Firebird aims to bridge the gap between academia and industry through practical exposure, corporate interaction, and hands-on learning.

With a philosophy centered on the “70:30 learning model” — where 70% of learning is experiential and 30?ademic — Firebird ensures that students gain real-world managerial skills. The institute provides global exposure, leadership development, and corporate internships as part of its curriculum, preparing graduates to meet global business challenges with confidence.

The modern campus is equipped with smart classrooms, business simulation labs, digital libraries, and residential facilities that foster an environment of innovation and collaboration. Firebird also has international collaborations, including tie-ups with Multimedia University (Malaysia), providing global immersion opportunities for students.

Beyond academics, the institute encourages personal growth through entrepreneurship programs, leadership workshops, and student-led clubs. Firebird’s strong corporate partnerships and dedicated Career Development Cell (CDC) have helped students secure placements with top companies across diverse sectors.

Programmes

Firebird Institute of Research in Management offers AICTE-approved and globally aligned management programs designed to develop leadership and analytical capabilities:

  • Post Graduate Diploma in Management (PGDM) – A 2-year full-time program with specializations in:
     • Marketing
     • Finance
     • Human Resources
     • Business Analytics
     • Operations & Supply Chain Management
     • Digital Marketing
     • Fintech

  • Global MBA Program – Offered in collaboration with international universities for global exposure and learning.

The programs emphasize industry integration, action-based learning, live projects, corporate internships, and international exposure.

Programmes

Eligibility varies based on the program:

  • PGDM Program: Bachelor’s degree in any discipline from a recognized university with a minimum of 50% marks.

  • Entrance Exam Scores: Accepts valid scores from CAT, MAT, XAT, CMAT, ATMA, or GMAT.

Final-Year Students: Candidates appearing for their final year examination are also eligible to apply.

Programmes

  • Online Application: Candidates can apply through the official Firebird website or offline by visiting the campus.

  • Entrance Test: Admission is based on scores from accepted national-level management entrance exams or Firebird’s internal test.

  • Document Submission: Applicants must submit academic transcripts, ID proof, and relevant certificates.

Selection Rounds: Shortlisted candidates are invited for Group Discussion (GD) and Personal Interview (PI) rounds.

Admission Process

  • experience (if applicable).

  • Interview & GD: Shortlisted candidates are evaluated on communication skills, leadership potential, and analytical thinking.

  • Final Selection: Admission is offered based on a holistic evaluation of the candidate’s profile, performance in selection rounds, and overall merit.

  • Document Verification: All academic and personal documents are verified before final admission.

  • Fee Payment: Admission is confirmed upon payment of the prescribed program fees.